Writing
Essays on regulated-industry AI, platform architecture, and what actually scales in production.
·7 min read
Your beta users are lying to you — and your synthetic ones won't
Real user research structurally excludes the people most likely to tell you what's broken. Synthetic focus groups + behavioral eval personas close the gap — 30 minutes, under $2, before anyone knows you're building it.
product validationsynthetic usersfounder-stage
·7 min read
The next chapter org psychology was always going to write
Multi-agent systems aren't disrupting organizational psychology. They're the latest in a century-long pattern of coordination technologies that have reshaped the discipline from the inside out.
multi-agent systemsorganizational psychologyenterprise AI
·6 min read
Specs, not prompts: from harness engineering to hive mind
Spec-driven AI orchestration — not prompt engineering — is the architecture that compounds at portfolio scale. The infrastructure shift parallels Terraform for infrastructure, declarative CI/CD, and Kubernetes for containers.
AI orchestrationmulti-agent systemsventure studiosRooben